Target Group & Circulation

About Us


TCT primarily targets the population of the Republic of South Sudan living both at home and in the Diaspora.  It serves people of all denominations, businesses, scholars, researchers, humanitarian agencies, NGO’s, and social entrepreneurs. TCT targets those who believe in good interfaith morals, creating wealth through transformative businesses, and other forms of entrepreneurship. Christian institutions and the private sectors are increasingly establishing themselves as engines of growth, therefore, TCT recognizes the need to appreciate and recognize the hard work, success, and struggle of the people of South Sudan who make it work.  Executives, clergy, and entrepreneurs are themain target readers of  the newspaper.

Circulation and Readership

With an initial print run of 6,000 copies a month and an estimated readership of 250,000, The TCT is widely read in South Sudan. It covers Jonglei, Upper Nile, Central, Eastern and Western Equatoria, Warrap, Lakes and Northern Bhar El Gazal states. The newspaper is also regionally distributed in Uganda, Kenya, and Rwanda.  More readers from the diaspora are found in Egypt, Ethiopia, North America, and Australia. TCT is sold at an affordable price and freely distributed to key partnering business leaders and decision makers in South Sudan and the region. Key distribution points are churches and a number of business areas.  TCT is read on its website, which carries news, opinions and analysis.